Flouride-free: Specially formulated for kids 3-24 months, so it's safe if swallowed. Gently cleans: Natural baby toothpaste gently cleans tongue and teeth with easy-to-use, no-mess top. Recyclable tube: Look for the blue recycling flag, squeeze out as much toothpaste as you can, replace the cap, and recycle. Take care of yourself naturally: Contains no artificial preservatives, colors or flavors and is not tested on animals.