For rapid relief, apply the product directly to the sensitive tooth with fingertip and gently massage for 60 seconds. Clinically proven sensitive toothpaste uses Arginine and Calcium Carbonate to help deliver rapid sensitivity relief*. This sensitivity toothpaste offers long-lasting sensitivity relief for sensitive teeth** (**Lasting sensitivity relief based on continuous use). The revitalizing Fresh Mint toothpaste flavor helps freshen your breath every time you brush. Gluten free and vegan toothpaste that is free from artificial flavors, sweeteners and dyes and has not been tested on animals