Navitas Naturals Pomegranate Powder is made from carefully removing and juicing the nutrient rich seeds (also called arils) from premium, organic pomegranate fruit, a sacred food that has been cherished around the world for thousands of years. This pomegranate powder consists of 100% real fruit and has a sweet fruity flavor that's easy to add to a variety of recipes. This superfruit contains a diversity of vitamins and minerals and is especially high in vitamin C and potassium.