This is plant based, low detergent, naturally pH balanced, extra gentle and leaves incredible shine and manageability. The secret is nature's own natural soap-free cleanser, wildcrafted shikakai. This special "Shikakai Extract" is the primary sudsing agent and provides rich gentle cleansing so we can use less detergent and offer these gentler shampoos. A blend of aloe vera and panthenol provides extra moisturizing and conditioning.