A Brighter Future for People & Pets 

As a family-owned company, Giovanni maintains a culture that values our planet and communities. The list of their support and generosity is ever-growing. During the last few years Giovanni has partnered with the LA Mission, The Dream Center, WT CARES, and others to brighten communities. They also support Beauty Bus Foundation, Beauty Becomes You, and The Princess Project, as well as Eden and The National Breast Cancer Foundation. And in support of furry friends, they have partnered with Freedom Service Dogs of America and Welsh Terrier Cares. 

Gentle on You & the Planet 

Giovanni sees sustainability as a direct connection to how they view nature and those around us. They’ve been creating toxic-free biodegradable formulas for over 40 years, offering high performing non-aerosol styling solutions before it was popular, and using biodegradable microbeads that leave our oceans free from plastics. Their styling tools are made of sustainable materials, and their bottles are recyclable. Giovanni is proud that their products have never been tested on animals. Their products are 100% vegetarian and 98% vegan-friendly. 

Giovanni

Giovanni’s founder, Arthur Guidotti, a hair stylist on the famous Sunset strip, experienced firsthand the severe effects of harsh chemicals on the body. He tried product after product in search of a hair care line that would leave his skin feeling whole, but none could be found. In 1979, he created his own line of professional products containing natural and botanical ingredients in recyclable packaging.  

Today, you can trust Giovanni to help you achieve a perfectly professional head-to-toe fashion look with shampoo, conditions, moisturizers, styling products and treatments, as well as body and skin care. Even your pet can look their best with Giovanni pet care products! All are cruelty free, and contain no parabens, formaldehyde, phthalates, DEA, mineral oil, artificial colors, or animal by-products.