Attitude
Attitude Adult Whitening Peppermint Toothpaste 4.05 fl. oz.
4.05 fl. oz.Reveal your whitest smile with ATTITUDE's Fluoride Free Adult Toothpaste Whitening. Paraben- and alcohol-free, this whitening toothpaste's key ingredient is hydroxyapatite, a gentle whitening agent that won't irritate your gums or your enamel. EWG VERIFIED™?, fluoride-free and vegan, it will reveal bright smiles. Plus, it comes in a tube and no unnecessary packaging cardboard box, a more sustainable alternative to traditional toothpaste. Gentle enough to use morning, night, and after every meal so brush away to reveal sparkling clean teeth!
Directions
Do not swallow. Should be used as part of an oral health program that includes regular flossing and dental check-ups. Brush teeth thoroughly for at least 1 minute twice a day, preferably after each meal, or as directed by a dentist. Children under 6 years of age should use only a pea-sized amount and be supervised to brush properly and to not swallow. Consult a dentist or health care professional before using with children under 2 years of age.For People & Planet
Our curated selection of products is more than just a collection of items; it's a reflection of our values and where every choice reflects our commitment to a brighter future for people & planet. Explore the positive impact of Attitude.


Empowering Healthy Choices
Attitude takes the guesswork out of everyday decisions. They monitor scientific databases, such as California's Proposition 65, to challenge their ingredient choices, in addition to the strict health criteria of the Environmental Working Group and their EWG VERIFIED™ program. You can always trust their products are free of ingredients of concern.


Less Plastic, More Trees
Attitude beautifully blends effectiveness, nature, and sustainability into all their products. From eco-refills, to refillable and recyclable bottles, to biodegradable FSC-certified cardboard, their innovative packaging reduces the plastic waste used in your daily rituals. Taking their focus on well-being and innovation into new territory, they inaugurated their plastic-free boutique in Montreal.
More From Attitude


Attitude
Attitude is a company with an environmentally conscious attitude sparked by the co-founder’s soon-to-be-born child. Since 2006, Attitude has been revolutionizing the beauty and home industry with clean, performance-proven products in eco-innovative packaging. From cosmetics and body care to laundry detergents and home-cleaning supplies, Attitude’s environmentally friendly and efficacious products prove there is a better way to do things for you, your family and the planet.
Their performance-driven beauty and home products are created using high-performance, clean ingredients and innovative, low-waste packaging that requires less plastic. They develop their formulas with the highest standards of quality and transparency, using only the most effective and clean, naturally sourced ingredients that are EWG VERIFIED™, Vegan and Cruelty-Free, as well as dermatologically tested.