AYÉYA's Story
AYÉYA, meaning "life in balance," was founded in 2003 by Olowo-n’djo “Olo,” whose vision began in his homeland of Togo, West Africa. His goal was not just to create skincare and haircare products but to drive positive change in his community. With a wealth of insights into customer needs, Olo launched Alaffia, a socially conscious brand that has connected with over 302,728 families worldwide.
Inspired by this success, AYÉYA aims to empower communities while celebrating cultural heritage. Their journey began in Bolgatanga, Ghana, where we partnered with cooperatives across 12 villages, engaging over 5,000 female artisans. By sourcing ancestral ingredients and materials, we support local economies and preserve traditional craftsmanship.
Explore their collection of handwoven grass baskets in colored and natural colors, as well as their new traditional African black bar soaps and foaming hand soaps.
Shop AYÉYA


Handwoven African Baskets
Each basket is uniquely designed by artisans and made using wild-harvested Elephant Grass and upcycled materials, blending functionality with tradition. With every purchase, you help fund vital community projects and join them in breaking cycles of economic injustice.


Traditional African Black Bar Soaps
The African Black Soap base of the bars is made using sustainable, locally sourced, Fair-Trade oils. By using local materials, they minimize the need for transportation and maximize the naturally beneficial properties by using fresh ingredients. AYÉYA’S bar soaps, including their packaging, are also produced locally, in Ghana.