Brand of the Month: American Provenance

Company Story

American Provenance was founded by a former middle school science teacher. The company originated from his concern over the questionable ingredients found in popular name-brand cosmetic products used by his students. Inspired by the Do-It-Yourself movement, he created a personal care project in which he showed his students how to make their own body spray, deodorant, shave and hair products, and lip balm – all without using harsh chemicals. After several years of experiments and improvements, he decided to launch American Provenance from an updated machine shed on his fourth generation family farm. In just a few short years, American Provenance has experienced exponential growth online as well as at brick and mortar stores. It now can be found in more than 3,000 retailers across the country.


Product Overview

We hold ourselves to a high standard. Our operations are transparent. We don’t rely on expensive packaging, misleading advertising, or fine print. Products are mixed, poured, capped and labeled by hand to ensure both quality and consistency.

Additionally, all of our products are free of metals, petrochemicals, sulfates, parabens, phthalates, artificial ingredients, artificial colors, artificial fragrances and preservatives and are always 100% cruelty free.