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Brand of the Month: Plain Jane Beauty

Plain Jane Beauty is a “clean-beauty” color cosmetics brand designed for those who are in search of effective, natural and non-toxic beauty. Launched in 2011 to address the need for a broader shade range in the natural and organic beauty space, this clean beauty brand offers a range of 17 shades that is inclusive of a variety shades, hues and undertones.


Plain Jane Beauty has an unprecedented range of shades in its best selling product - Crème Minerals —plus the use of skin-loving ingredients to give the skin a youthful radiance and glow. The safety of the ingredients and the earth-friendly packaging has produced products that may be used with full confidence.


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With the goal of changing the way we define beauty, Plain Jane Beauty educates and puts great care into the creation of all its cosmetic products, not only for the skin’s condition, but the health of the entire skin, mind and body.
We know that our customers’ concerns go beyond makeup. They want what they use on their skin and in their homes to be healthy, effective, safe, and ethical.


We are confident that once you start using Plain Jane Beauty®, you will experience a difference in your skin - the way it looks and the way it feels. Women from all generations and ethnicities should LOVE the skin they are in.
We want to support a positive self-esteem in women and girls through cosmetics. One way we do this is through the product naming convention we use to describe our foundation shades.


When the “foundation” or core of who we are is being described as “loving”, “amazing”, “magnificent”, “worthy” or any other uplifting attribute, we believe it has a positive effect on the way we value our beauty.


Founder, Lake Louise, has always chosen a natural approach when it comes to her own beauty and wellness. For over 15 years she has been developing personal care brands that borrow from the wisdom of nature and traditional Ayurvedic and aromatherapy practices.
Our mission is to keep beauty safe and simple, yet colorful and playful. We hope that you feel and experience the love that we put into Plain Jane Beauty.


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