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Brand of the Month: Go Macro

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Our Story


GoMacro is a family owned, vegan nutrition bar company. Our story begins in 2003 on a farm in rural Wisconsin, where our co-founder Amelia was diagnosed with breast cancer. Rather than traditional treatment methods, she chose a macrobiotic diet, using ingredients from the farm to create recipes that became the inspiration for MacroBars and our new line of THRIVE Bars. Today, We stay true to our roots by making certified organic, vegan and gluten-free food crafted from ingredients grown not made. We converted our barn into a commercial kitchen, and had our first natural foods customer. Soon after we started experimenting with macrobiotic foods. We have since moved to a larger facility in Wisconsin, but still maintain the original kitchen in which we started GoMacro.


Our Mission


At GoMacro, our mission is to manufacture wholesale, healthy snacks - we believe that food and food quality impact health, happiness and well being for all. We want people to stop thinking of food as a short-term fix and start thinking about the bigger picture - long term health and a lifestyle of eating pleasure with products that have positive effects on the world and the people around us. For us, environmental concerns are paramount. We believe our forests and oceans are our most important resources and we choose ingredients accordingly. We source ingredients from growers that abide by fair and safe standards for both workers and the environment. We also encourage and support local production and distribution infrastructures, sourcing US made ingredients as much as possible. All of our ingredients are made with the best quality: ingredients containing vitamins, minerals, fiber and Omega-3. By ensuring that these ingredients are also Non-GMO Project Verified and USDA Organic, we maintain the biodiversity of ecosystems through the world while simultaneously providing nutritious food.


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Our Core Principles


The pursuit of health is a path of living in balance with ourselves and nature with products that have positive effects on the world.



  • Vegan -- eat food, not too much, mostly plants

  • Macrobiotic -- a macrobiotic diet is the key to a long, healthy life

  • Wholesale -- if nature didn't make it, we do not use it

  • Give Back -- pay it forward, give back, change the world

  • Sourced Sustainabily -- let us walk softly on the earth with all living beings great and small