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Welcome to the New Wholesale Site – and Blog


We've offered our full line of quality products through our wholesale website for 15 years. Recently, we updated the site to use advancing web technology and innovation to better serve our customers.

We used extensive focus group testing to shape our new site. We asked about and made note of what worked, what needed improvement and what our customers wanted to see. You talked and we listened.

Frontier’s robust and user-friendly wholesale site now offers:

  • Better search and navigation to browse products and brands
  • Expanded information and much higher quality images on product pages
  • Improved functionality and experience of conducting and managing transactions
  • An entirely new look and feel


Other changes you’ll be sure to notice:

  • Updates to our content
  • Personalized product recommendations
  • A focus on new and trending products and brands
  • A blog where we’ll be sharing ideas, tips and industry news and membership information

Of course, you’ll still find the same great products at the same low prices. And our commitment to fairness and integrity in all we do remains as strong as ever. While hard at work to make these foundational improvements, we’re not losing sight of our overarching goal: providing our co-op members with an enjoyable, unique and personalized shopping experience from our extensive selection of quality products.

If you have any comments or questions, please don’t hesitate to reach out to our skilled customer service or Inside Sales team at [email protected]

We look forward to serving you even better with our new website.